Main Areas of Practice


  • Advertising and marketing
  • Consumer goods
  • Health, Beauty and Healthtechs
  • Licensing and Entertainment
  • Retail and E-commerce
  • Technology


Danniel is the partner responsible for the Intellectual Property, Advertising Law and Tecnolpractices of the firm, with experience acquired in the advisory of national and foreign companies from various areas of the industry, in matters related to trademark protection, copyright, software and licensing.

With experience acquired in renowned national offices, Danniel has expertise in IP administrative procedures before the National Institute of Industrial Property (INPI), as well as in judicial and extrajudicial demands related to Intellectual Property.
He advises advertising agencies and conducts joint work with the marketing areas of large companies in structuring advertising campaigns and commercial promotions.

In 2017 Danniel participated in the Advanced Summer School in Intellectual Property and Transfer Technology promoted by WIPO (OMPI) in Cape Town, South Africa, on which occasion he had contact with the main South African intellectual property offices.
In 2019 he concluded the LL.C course in Business Law at Insper in São Paulo, one of the most renowned business schools in Brazil, on which occasion his course conclusion article (in which he addressed the paradigm changes in property from the perspective of intellectual property and internet of things) was chosen to integrate the book “Applied Studies in Business Law”, released by Editora Almedina in partnership with Insper.

Since 2017, Danniel has been a member of the Committee of Young Practitioners of the International Trademark Association (INTA), in which he assists in structuring and promoting events on Intellectual Property throughout the year and in several countries.
As Head of the IP practice, Danniel and the team already received recognition by Leaders League for legal services with Copyrights (2018 e 2019), Technology (2017 e 2018), and Trademark Prosecution (2021 e 2022).

In 2020 Danniel, together with Felipe, opened the Research and Innovation area of the firm, being responsible for all its matters, whose aim is the study of social issues related to diversity and inclusion, as well as new technologies.

  • Graduated in Law – Universidade Paulista
  • Postgraduate in Business Law – INSPER
  • Specialization in Intellectual Property and Technology Transfer – WIPO – South Africa
  • Administrative representation of major franchise brands, technology, cosmetics and investment companies in Brazil and abroad;
  • Acting in demand for trademark infringement of one of the main açaí sales franchises before the European Union;
  • Review of advertising campaigns, structuring regulations and promotional mechanics of marketing actions developed by one of the main communication groups in Brazil;
  • Acting on behalf of one of the main companies in the field of hygiene and personal care in millionaire litigation involving trademark infringement and discussion about high reputation;
  • Co-author of the Latin Lawyer Reference for Intellectual Property in Brazil 2017 and 2018, providing important information about the legal practice of Intellectual Property in Brazil;
  • Co-author of the book “Studies Applied to Business Law”, published by Almedina in 2019, with an article related to the Internet of Things and Intellectual Property;
  • Participation in international congresses related to Intellectual Property and relationship with several law firms.

Portuguese and English

  • Leaders League 2017 – Intellectual Property and Technology
  • Leaders League 2018 – Intellectual Property and Copyright
  • Leaders League 2019 – Copyright
  • Leaders League 2020 – Copyright
  • Leaders League 2021 – Startups & Innovation and Trademark Prosecution
  • Leaders League 2022 – Startups & Innovation, Technology and Trademark Prosecution
  • The Legal 500 2023- Corporate and M&A

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