Main Areas of Practice


  • Advertising and marketing
  • Consumer goods
  • Health, Beauty and Healthtechs
  • Licensing and Entertainment
  • Retail and E-commerce
  • Technology


Extensive experience in advising national and foreign companies on trademark, copyright, software and licensing issues. He has expertise in administrative procedures for Intellectual Property before the National Institute of Industrial Property (INPI), as well as in judicial and extrajudicial demands related to the subject.

Advises advertising agencies and conducts joint work with the marketing areas of large companies in structuring advertising campaigns and commercial promotions.

  • Graduated in Law – Universidade Paulista
  • Postgraduate in Business Law – INSPER
  • Specialization in Intellectual Property and Technology Transfer – WIPO – South Africa
  • Administrative representation of major franchise brands, technology, cosmetics and investment companies in Brazil and abroad;
  • Acting in demand for trademark infringement of one of the main açaí sales franchises before the European Union;
  • Review of advertising campaigns, structuring regulations and promotional mechanics of marketing actions developed by one of the main communication groups in Brazil;
  • Acting on behalf of one of the main companies in the field of hygiene and personal care in millionaire litigation involving trademark infringement and discussion about high reputation;
  • Co-author of the Latin Lawyer Reference for Intellectual Property in Brazil 2017 and 2018, providing important information about the legal practice of Intellectual Property in Brazil;
  • Co-author of the book “Studies Applied to Business Law”, published by Almedina in 2019, with an article related to the Internet of Things and Intellectual Property;
  • Participation in international congresses related to Intellectual Property and relationship with several law firms.

Portuguese and English

  • Leaders League 2017 – Intellectual Property and Technology
  • Leaders League 2018 – Intellectual Property and Copyright
  • Leaders League 2019 – Copyright
  • Leaders League 2020 – Copyright

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