Luiz Gustavo Costa

Luiz Gustavo Costa

CSO – Chief Strategy Officer

Main Areas of Practice


Luiz Gustavo is the Strategy and Market Director – CSO, responsible for developing market strategies, expansion and growth of the firm. 

Luiz Gustavo Costa is a publicist who graduated from PUC-RJ. He has a postgraduate degree in Marketing and Strategic Design from ESPM and a postgraduate degree in Business Administration from the University of California – Berkeley. His international experience includes Bayer HealthCare Pharmaceuticals in the area of Process Management and Optimization in Berkeley – California. 

With more than 15 years of experience in the legal market, Luiz Gustavo has worked and held leadership positions in the areas of Marketing, Communication, Planning and Business in some of the leading law firms in the country. 

In the area of Business Development and Marketing Planning, he developed strategic plans for account management, customer analysis and productivity. He also has experience developing and conducting programs that aim to encourage institutional networking among professionals and cross-selling between legal practices. 

Furthermore, Luiz Gustavo has extensive experience and knowledge in applying best practices for work involving rankings, legal directories, publications and league tables. 

  • Graduated in Advertising – Pontifícia Universidade Católica (PUC-RJ)
  • Postgraduate in  Marketing and Strategic Design  – ESPM
  • Postgraduate in  Administration – University of California – Berkeley
  • Portuguese
  • English

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