The Led and Retail Media

BVA acted as legal counsel to The Led in the acquisition of the operations of Retail Media, a company that pioneered the digitalization of point-of-sale (POS) in the Brazilian retail sector.

The Led now strengthens its position in a market undergoing structural transformation, driven by the integration of physical shopping experiences with digital communication strategies. The transaction marks an important step in the consolidation of this new model and received media coverage from outlets such as Meio & Mensagem and Valor Econômico.

The deal was led by partners Felipe Barreto Veiga, Rafael Teixeira and Gabriel Abdalla, with the support of Henrique Mareze, Corporate and M&A Coordinator, and associate Renata Anspach.

We congratulate The Led and Retail Media on the completion of this important development in the Brazilian retail sector.