BVA Announces Lorena Guimarães as New Partner

BVA – Barreto Veiga Advogados announces the addition of Lorena Guimarães as a partner in its Corporate practice.

Her arrival strengthens the firm’s capabilities in strategic and high-complexity corporate contracts, further expanding the Corporate practice into areas increasingly in demand by clients seeking legal certainty combined with a business-oriented approach.

With over 15 years of experience, Lorena is recognized for her work on contracts and projects in the wellness and franchising sectors. In the wellness sector, she stands out in a fast-growing market driven by the pursuit of quality of life, prevention, mental well-being, and experiences related to healthy eating, personal care, supplements, and fitness. In franchising, she operates in a highly competitive environment, supporting the structuring and management of business operations.

“I am very pleased to join BVA and contribute to a strong platform that combines technical excellence with a close, strategic approach to clients. I strongly believe in collaboratively building solutions that generate real value for businesses,” said Lorena.

She is recognized as one of Brazil’s leading attorneys in contracts by Análise Advocacia and Análise Advocacia Mulher. She holds a law degree from Faculdade Baiana de Direito and an Executive MBA in Business Law from Fundação Getulio Vargas (FGV-SP).

With Lorena’s arrival, BVA now has ten partners—an unprecedented milestone that reinforces its positioning as a full-service firm focused on business, strategy, and results.

“Lorena’s arrival marks an important step in the consolidation of our Corporate practice, which now has four partners. Her experience with complex contracts and in high-growth sectors adds further depth to our capabilities and reinforces our commitment to delivering increasingly strategic legal solutions aligned with our clients’ business challenges,” said Felipe Barreto Veiga, founding partner and Managing Partner of BVA.