Lorena Guimarães

Lorena Magalhães has over 15 years of experience in the legal market, with a distinguished track record in structuring, negotiating, and reviewing strategic and highly complex corporate agreements. Her practice is particularly recognized for advising companies on matters that require not only legal certainty, but also an integrated business perspective, contributing to strategic decision-making in dynamic and competitive environments.

Throughout her career, Lorena has developed significant expertise in projects related to the wellness market, a sector characterized by demands associated with quality of life, prevention, mental well-being, and experiences connected to healthy nutrition, personal care, supplements, and fitness. She also has solid experience in the franchising segment, advising clients in a highly competitive environment that requires sophisticated, efficient legal solutions aligned with business dynamics.

Her work has been recognized by leading legal directories such as Análise Advocacia and Análise Advocacia Mulher, reinforcing her position among the country’s leading lawyers in the contracts field.

• Executive MBA in Business Law, Fundação Getulio Vargas (FGV-SP)
• Bachelor of Laws (LL.B.), Faculdade Baiana de Direito (FBD)