Main Areas of Practice


  • Consumer goods
  • Retail and E-commerce
  • Startups and Fintechs
  • Technology


George Bonfim has extensive experience in the corporate legal area, covering the management of business and corporate law, mergers and acquisitions (M&A), data protection, contracts, capital markets, and corporate governance routines, with an ascending career in a law firm of comprehensive, advising mainly technology companies, startups, retail, and e-commerce companies.

George acts in conducting corporate operations at all stages, advising entrepreneurs and private equity and venture capital investment funds, from receiving initial investments to reorganization projects for M&A planning for exit or IPO processes.

His specialties also include the preparation of corporate governance and data protection projects, in addition to dealing with demands in the corporate area in general.

  • Graduated in Law – Universidade Presbiteriana Mackenzie.
  • Post-Graduation in LLM Master of Laws – Corporate – Insper
  • Aptitude in managing and structuring an internal Legal Department for clients, especially in implementing corporate governance structures for IPO operations and adaptation projects in data protection, per the provisions of the General Law for the Protection of Personal Data (LGPD) and regulations correlated.
  • Skill in negotiating the interests of entrepreneurs and investors, proposing healthy and attractive projects for the investment process carried out in companies in Brazil and Latin America.
  • Conducting corporate transactions in all stages, with extensive experience advising entrepreneurs and private equity and venture capital investment funds, from receiving the initial rounds of investments to corporate reorganization projects to exit M&A planning and/or processes capital opening.
  • Expertise in strategic intellectual property processes involving technology transfer, assignment and licensing of trademarks and other related matters.
  • Experience in developing corporate governance projects according to practices recommended by the Brazilian Institute of Corporate Governance – IBGC.
  • Elaboration of opinions for trademark registration purposes and administrative litigation with the INPI.
  • Management and leadership of a team of lawyers allocated directly to clients (secondments), with relevant capacity in motivational management and cooperation between internal teams and the legal department.
  • Portuguese
  • English

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