Posts By: admin

Despite the lesser-known term, the crime of counterfeiting is quite common, and you’ve certainly come across it in large shopping centers or online.  Counterfeiting is nothing more than the unauthorized reproduction of copyrighted works, such as music, software, and books.  In this way, counterfeiting consists of the illegal use of intellectual property assets through a…

It is increasingly common to use works (images, music, books, etc.) found on the internet in posts on blogs and websites, but not everyone understands the consequences of their use or has even heard of royalty-free.  Royalties are amounts paid for using and exploiting a specific material or commodity. In turn, royalty-free designates a type…

During a simple walk in the mall, for example, it is easy to notice the use of prints containing illustrations of famous characters and brands, especially in recent years, related to series and works related to the world of science fiction and which can be found in the most varied products, such as backpacks, water…

If investing in technology and innovation years ago was considered just a trend, today, it is unthinkable that a business does not consider these factors.  Betting on technology and innovation in such a competitive consumer market is essential for any company that wants to stand out.  Those that invest in technology and innovation offer more…

The success of a business also depends on legal knowledge about what can and cannot be done. In this way, Copyright Law is crucial since this is the law that takes care of the protection and reproduction of literary creations and the like.  Copyright Law defends the rights related to the ownership and protection of…

For a creation to be conceived and registered as an industrial design, its manufacture must meet specific requirements set forth by the Industrial Property Law.  Thus, this text will present the main requirements of the legislation for the constitution of industrial design, as well as its characteristics, concept, and applications in practice.  In general, industrial…

Ensuring personal data privacy is crucial as it configures the security of the most important thing in the crypto world: your privacy.  Initially, it is important to know the General Data Protection Law (LGPD), which guides the treatment, including in digital media, of the personal data made available to guarantee fundamental rights such as freedom…

Whether due to social or shareholder demands or spontaneously, to reduce impacts on the environment, sustainable practices have been increasingly adopted.  Exchanges around the world are heading in the same direction, and more recently, B3 is creating funds where sustainable practices are admissibility criteria.  WHAT ARE THEY?   Sustainable practices are actions that seek to reduce…

Mergers and acquisitions (M&A) can be complex for all the employees involved, so it is imperative to work to minimize the effects.  In this sense, the text presents how decision-makers can and should minimize the effects of M&A involving employees.  HOW TO MINIMIZE THE NEGATIVE EFFECTS OF M&A ON EMPLOYEES  There are 3 ways to…

Many people use facial recognition technology daily to access their cell phones and other devices that have this option.  However, facial recognition is not always limited to personal use, which raises complex ethical dilemmas.  This way, facial recognition technology is configured as a biometric security category with the individual’s face as an identification source.  Although…