Starting November 27, 2024, the Brazilian Patent and Trademark Office (BPTO) will once again allow slogans to be registered as trademarks, marking a significant change for companies seeking more comprehensive protection for their advertising expressions. Historical Background Until 1996, slogans could be registered as trademarks in Brazil, allowing direct protection against unauthorized third parties’ use….
In the scope of intellectual property, trade dress refers to the visual elements of a product’s packaging, such as colors, shapes, design, and layout. All these elements combined help to distinguish one product from another, aiming to prevent consumer confusion and unfair competition. Recently, a notable case emerged involving allegations of trade dress breach. The…
On May 15, 2018, in the decision of Special Appeal No. 1,495,920-DF, the Superior Court of Justice ruled that digitally signed electronic contracts can be considered enforceable documents, in accordance with the provisions of the law, even without the presence of witnesses. The decision considered that the certification of the digital signature provided by the…
How loan agreements accompanied the development of commercial relations throughout history, reproducing and adapting to the uses and customs of each era For centuries, an individual’s ability to borrow money was based on reputation and character. It was common, for example, for a farmer who planted different beans to need a bag of coffee…
Sustainable companies have become a market requirement, not only by customers but also by investors and shareholders. In this sense, when analyzing these sustainable companies, it is possible to evaluate the three pillars of corporate sustainability. WHAT IS CORPORATE SUSTAINABILITY? Corporate sustainability is a growing concern among investors who seek not only economic profit but…
One of the main objectives of founding partners of startups, especially when they are in the so-called early stage, that is, a company in an initial stage, is the search for financial resources to enable the development and growth of their company, and the contribution of such resources financial resources usually occurs through raising investments….
The defects of the legal transaction result from imperfections or vices in the formation and/or expression of the will of the traders. In this sense, the objective of today’s text is to elucidate what are the defects of the legal business, presenting the due legal foundations and bringing concrete examples. WHAT ARE THE DEFECTS OF…
After the global impact generated by the Covid-19 pandemic, we are now experiencing the crisis in Ukraine that is already impacting global supply chains. Events like this affect the global economy and the relationship between countries. They may gain scale and lead to the imposition of sanctions and hiring restrictions, which requires a thorough analysis…
For the conclusion of agreements and contracts, it is essential that the pros and cons of the business are evaluated, as well as their respective consequences. Therefore, this article will present the pros and cons of signing the so-called non-compete agreements. Before presenting the pros and cons, it is worth mentioning that non-compete agreements can…
The penalty clause is a topic widely discussed within the scope of Contract Law, mainly with regard to its application and its limitations at the time of imposition in contracts. Discussions for the imposition of penalty clauses are currently focused on achieving a balance between good faith, business activity continuity, and the human person’s dignity….
