Data leakage is a much-talked-about issue these days, and with the existence of the General Data Protection Law, it is crucial to know its regulation and the rights involved. This way, learn about seven main questions about data leakage and its regulation in Brazil. WHEN DO DATA LEAKS OCCUR? It can be defined as an…
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How to Invest: 9 Steps to Enter the Market
How to invest? This is the doubt that accompanies many people when making a financial investment. Defining the profile and objectives is just one of the steps in this whole process. To know how to invest, it is important to have an active account with a stockbroker, knowledge about products and services within the financial…
TRADEMARKS & PATENTS: WHAT THEY ARE AND HOW TO PROTECT THEM
The trademark and patent registration process are extremely important within entrepreneurship and intellectual property; however, before anything else, it is important to understand the concepts of each one individually. There are several advantages arising from the registration of trademarks and patents for the responsible holder, including those advantages that overcome the bureaucracy related to the…
FINANCIALLY SUCCESSFUL M&A AND EARNINGS PER SHARE
When analyzing the M&A process, it is essential to look at the numbers to determine if the merger or acquisition will work financially for your company. In this sense, knowledge of how to calculate earnings per share can make a difference in a financially successful transaction. What is Earning per Share? Earnings per share, or…
RECENT STJ DECISION RATIFIES UNFAIR COMPETITION IN THE USE OF TRADEMARKS AS A KEYWORD IN GOOGLE ADS
Using competitors’ brands in sponsored advertisements through advertising platforms has become increasingly common. Although alternatives can be found in the market, Google Ads is undoubtedly the most used resource in Brazil and worldwide. Firstly, even though Google does not conduct an effective inspection of intellectual property violations on its platforms, we have to, the Google…
BPTO established the requirements for anticipation of admissibility examination of the National Phase of the international patent applications filed under the Patent Cooperation Treaty (PCT)
According to the publication of October 19, 2022, the BPTO established the requirements of the possible anticipation of admissibility regarding the entry of the National Phase of the international patent applications filed based on the Patent Cooperation Treaty (PCT). Therefore, the term for the holder to obtain the patent and the rights arising from it…
A Regulamentação das Stock Options no novo Marco Legal das Startups
Na última quarta-feira, 14 de dezembro de 2020, a Câmara dos Deputados aprovou o Marco Legal das Startups (o “MLS”), apresentado pelo Projeto de Lei Complementar (“PLC”) 146/2019, na qual seguirá para o Senado. Sob a intenção de estimular o empreendedorismo e dar maior segurança às empresas inovadoras que navegam um cenário econômico desafiador –…
A efetividade das tutelas de urgência diante da velocidade das publicações nas redes sociais
Uma das principais características do nosso sistema jurídico (“Civil Law”), em contrapartida ao sistema de usos e costumes, comumente visto nos países de língua inglesa (“Common Law”), é que primeiro temos a sociedade expressando determinados comportamentos com efeitos no âmbito do direito (“fato jurídico”), para posteriormente serem regulados mediante alguma lei, caso ainda não exista….
Danos morais pela ausência de estoque das empresas de e-commerce
Sempre que se aproximam feriados e datas de grande importância para o comércio, inúmeras dúvidas surgem com relação aos direitos do consumidor, despertando preocupação e atenção dos comerciantes e empresários, especialmente em tempos de pandemia, cujo comércio eletrônico tem sido o grande motor de vendas. Com as vendas pela internet sendo a “menina dos olhos”,…
EMIRADOS ÁRABES UNIDOS FLEXIBILIZAM LEIS PARA ATRAIR INVESTIMENTO ESTRANGEIRO
No último dia 23 de novembro de 2020 foi aprovado um decreto pelo Sheikh Khalifa bin Zayed Al Nahyan, presidente dos Emirados Árabes Unidos (o “País” ou “EAU”). O referido decreto alterou a Lei Federal dos EAU nº 02/2015 (a “Lei de Sociedades Comerciais”), que regula e estabelece normas aplicáveis à constituição e regulamentos relacionados…
